Natural Beauty & Natural Makeup

As women, it's something that most of us have done, and will do for the majority of our lives. For some of us it might just be a quick slick of mascara and lip-gloss, for others it's a full on morning ritual. Regardless of the extent of your routine, every morning millions of women wake up and put their makeup on.

Makeup is far from a new idea. The oldest archaeological evidence of makeup is found in ancient Egypt and dated around 4000BC. It has been a part of many cultures for centuries. The Greeks and the Romans used it, as did the Persians, and the Chinese. Queen Elizabeth I is famous for her makeup - the white mask of youth, and Queen Victoria is famous for her abhorrence of it, publicly declaring makeup improper, vulgar, and acceptable for use only by actors.

Today we look back and cringe when we think of our female predecessors applying products with mercury or lead to their faces and not realising what sort of side effects it would have. But the truth is, today we apply any number of products that are absorbed by our skin, often with out really knowing what they contain. We trust that the brand has our best interests at heart, but sadly, in some cases, the bottom line can be more important than the quality of the ingredients.

There is a growing awareness and preference both here and overseas, for skin care and cosmetics that are more naturally based, and do not contain "toxic" ingredients. There are many studies that have found alarming links between commonly used cosmetic ingredients and serious health conditions. Ingredients like SLS (Sodium Lauryl Sulphate) and Parabens have been known to cause eczema and contact dermatitis and can actually lead to premature aging. Some studies indicate that Propylene Glycol (a petroleum derivative) is an animal carcinogen and teratogen (causing birth defects).

Along with this personal concern, there is also a move to make sure that the companies producing these products are behaving in an ethical and responsible manner. Despite ongoing campaigns, many companies still test their products on animals, and still include ingredients known to be potentially harmful to humans and the environment.

With so many products on the market, it can often be daunting approaching any beauty counter. So as a consumer, how do you decide? It is important to read labels and ask questions. Look for a range of makeup that:

- contains natural and organic ingredients.

- does not contain parabens, SLS or petroleum derivatives

- does not test on animals

- does not use excessive packaging

OUR PRODUCTS:

CLICK HERE to see our natural makeup range