The Chia Co Chia Ground Seeds 350g AS SEEN ON TODAY TONIGHT

• Chia is Nature's Complete Superfood
• Chia is the highest plant based source of Omega 3, dietary fibre and protein
• Chia is a great tasting seed that is easy to include in the daily diet for improved health

Dietary Fibre:
Chia is a rich source of both soluble and insoluble dietary fibre.

Soluble fibre is 'soluble' in water. When mixed with water it forms a gel-like substance and swells. Soluble fibre has many benefits, including moderating blood glucose levels and lowering cholesterol.

Insoluble fibre does not absorb or dissolve in water. It passes through the digestive system in close to its original form. Insoluble fibre offers many benefits to intestinal health, including regular gut function and can reduce the risk and occurrence of colon cancer.


Omega 3:
Omega 3 ALA is especially important for a healthy heart and research has shown it can be beneficial for lowering cholesterol, maintaining artery function and reducing the risk of cardiovascular disease. The other function of ALA in the body is to be partially converted to other Omega 3 fatty acids - Eicosapentaenoic Acid (EPA) and Docosahexaenoic Acid (DHA) which studies have shown can be beneficial for brain function, mood disorders and cardiovascular health.

Omega 6 LA is important for healthy skin and to be partially converted to Gamma Linolenic Acid (GLA) and Arachidonic Acid (AA) which research has shown can be beneficial for anti inflammation, joint mobility and heart function.


Antioxidants:
Antioxidants are substances that can protect the body's cells from the damage caused by unstable molecules known as free radicals.

Because oxidation is a naturally occurring process within the body through external sources such as exposure to the sun or pollution, a balance with antioxidants must exist to maintain cell health. Chia is an excellent source of antioxidants.

Studies have shown a diet containing antioxidants can slow the process of aging in both the body and the brain such as lessen the effects of chronic diseases such as Alzheimer's disease and muscle degeneration.

The level of antioxidant within foods is measured by their Oxygen Radical Absorbance Capacity or ORAC score.

Protein & Amino Acids:
Protein occurs in all living cells. Hair and nails are mostly made of protein. The human body uses protein to build and repair tissues, to make enzymes, hormones and other body chemicals. Protein is an important building block of bones, muscles, cartilage, skin and blood. The human body needs relatively large amounts of protein and must draw on it from the diet as protein isn't stored in the body.

Amino acids are the building blocks of protein. Of the amino acids found in proteins, some can be made by the body while others are essential in the diet. Amino acids are used for the synthesis of body proteins and can also be used as a source of dietary energy. Chia contains all 8 essential amino acids and more.


Vitamins, Minerals, Trace Elements & Gluten:

Chia is wholefood packed with wide range of vitamins, minerals and trace elements, in particular:

• Calcium - ensures strong bones and teeth as well as the proper functioning of neuromuscular and cardiac function
• Iron - is a component of a number of proteins, most importantly haemoglobin which transports oxygen to tissues throughout the body, in particular from the lungs to the muscles and other organs
• Magnesium - aids in the body's absorption of calcium and also plays a key role in the strength and formation of bones and teeth. Magnesium is also vital for maintaining a healthy heart by stabilising heart rhythm and helping prevent abnormal blood clotting
• Phosphorus - supplies the body with phosphate, and phosphate is a main component of bone structure. Phosphorus is necessary to maximise the benefits of calcium and can also help maintain the health of the kidneys and regulate fluid levels in the body
• Potassium - helps to regulate blood pressure, to keep the right balance of water in fat and muscle tissues and ensures the proper functioning of cells

Directions:
Chia is a fantastic way to enhance your daily diet with a bonus nutritious boost. Chia has a pleasant mild nutty taste and can be added to any food or beverage without altering the original flavour.

We recommand a daily serve of 15 grams which is the equivalent of 1 level tablespoon.

Chia can be sprinkled over salads, cereals and muesli or incorporated into breads, muffins, slices, cookies or porridge.

Why not try Chia as a gel? When mixed with water (ratio - 1 tablespoon of Chia to 1 cup of water), Chia seed forms a unique nourishing gel that can be added to smoothies, juices, breakfast shakes, herbal teas, yogurts, soups, salad dressing or sauces.

About the Chia Co:
The Chia Co is an Australian company specialising in the sustainable farming and development of Chia Seed and Chia products.

The Chia Co is the world's largest producer of natural, raw Chia seeds. Our Chia farms are located in the pristine Kimberley region of Western Australia, exactly 15 degrees south of the equator. Growing chia at this latitude provides the ideal conditions, maximising the omega 3 oil profile in every seed.

The Chia Co was established to contribute positively to the health and wellbeing of the global community. Company founder and Managing Director John Foss discovered Chia while researching natural solutions to modern diet related illnesses such as obesity, diabetes and high cholesterol. The modern diet lacks omega 3, dietary fibre and protein and because Chia contains the highest plant form of these nutrients in makes an extremely positive contribution to a healthy global community.

Innovative farming:
The Chia Co Founder and Managing Director, John Foss, and Directors Robert Boshammer and Tim Croot, have more than 75 years combined farming expertise. Since establishing The Chia Co in 2005, they have worked with northern Australia's best farmers to perfect the production of Chia - ensuring maximum nutritional profile for each seed. The Chia Co invests in state-of-the-art equipment for planting, monitoring and harvesting and continues to advance cleaning and grading technology to produce the purest and finest Chia possible. Today, because of our best practice farming, we are the world's largest producer of Chia.

Caring for the environment:
The Chia Co produces Chia in harmony with nature, with environmental guidelines followed rigorously and farming practices applied with long-term sustainability in mind. Chia is grown on gravity fed channel irrigation, administered by hand with fresh water from the beautiful Lake Argyle. As custodians of the land in the Kimberley, The Chia Co is fully committed to the care, protection and improvement of the region.
caring for the environment

Raising the health of our communities:
The nutritional profile of Chia really does speak for itself - that's why we call it 'Natures Complete Superfood'. Along with providing fantastic nutritional benefits to consumers of Chia, The Chia Co provides a sustainable crop option for farmers in the north of Australia. We are all excited about Chia and, from our founder to our farmers, are passionate about Australian grown Chia's potential to help raise the health of our communities.
caring for the environment

Quality assured, 100% natural, Australian grown product:
Our Chia is produced in Australia with complete traceability - right back to the paddock in which it was grown. Individual parcels are subject to exacting quality testing to ensure that all The Chia Co products are 100% natural and are of the highest quality. Our premium quality and reliable supply positions us as a valued supply partner to food and beverage manufacturers.

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